Gaya Cosmetics Review: Anti-Ageing Facial Serum & Angled Liner Brush

I was lucky enough to receive these two products in exchange for me providing my honest, unbiased opinion on them.  Just to be clear, this is not a sponsored post and I will be giving my honest opinion in this review!

Part of the reason I was so keen to test these products is that I really like the company ethos.  Gaya do not test on animals, and most of their products are vegan.  Their brushes are all cruelty free.  Gaya were founded in 2010, and their products are made in Italy.  Their makeup is designed to be gentle and suitable for all skin types, including sensitive skin.  Their products are all available on Amazon, and I will provide links for the ones I have tried.

Gaya Cosmetics Anti-Ageing Facial Serum


The packaging is really classy-looking.  The serum comes in a glass bottle with a gold coloured pump dispenser and gold coloured lid.  I love the fact that it comes with a pump dispenser, as I find these more hygienic and also easier to gauge the right amount of product to use.

This serum contains vitamins, jojoba oil and Vitamin E, active ingredients which are meant to boost skin’s health.  I have used serums as part of my skincare routine for years now, as they penetrate more deeply than moisturisers, and in my opinion are vital for a good skincare routine.  I have tried many different serum brands, including No7, Superdrug Vitamin E and Estee Lauder.  This is definitely one of the nicest feeling serums I have tried.


The serum is white and a cross between a gel and cream formulation.  It is lightweight and I didn’t find it oily or greasy on the skin (which some serums can be).  It absorbed really well and left my skin feeling soft, before moisturising.  I have almost finished the bottle now, so I feel like I can give a fair review of the product.  I haven’t noticed a difference in my skin, but realistically you would need to use a product for several months to see any difference, as the new skin would need to come to the surface.  I can say that I really enjoyed using the serum, it left my skin feeling lovely and I love the fact that it is cruelty free.  It is definitely a product I would be more than happy to keep using.

The only downside for me is the price of the serum – at full price it is £55, although it is currently discounted to £37.99.  As I have got through almost the entire bottle in a month, this would be too expensive for me to keep purchasing regularly.  If I had that amount of spare money, I would buy it, but sadly I don’t!  I think the brand’s prices are generally fairly high as they don’t test on animals, they use good quality ingredients and they are produced in Italy – so in a way I can understand why they are not cheaper.  However I wish the prices were slightly lower, as this would make the brand more accessible to people.

Gaya Cosmetics Angled Liner Defining Makeup Brush (Vegan)


This is a small, angled makeup brush intended to line the eyes.  It is described on Amazon as the perfect tool for defining and lining your eyes and eyebrows.  It is made from vegan synthetic fibres.  It can be used for gel eyeliner, eyeshadows or eyebrow products.

I have been using this brush for around a month now.  It has come at a great time for me, as I always used to line my lower lids with khol or felt tip eyeliner, but recently I have been going for a more subtle look, lining with dark brown eyeshadows.  This brush is fairly fine and quite dense, so gives a good line with powder.  I don’t use gel eyeliner, so I can’t say how effective it is for that.

I have washed the brush a few times now and it hasn’t lost any fibres, so I would say it is sturdy and good quality.  I may be trying more Gaya brushes soon, so I will let you know how they are!

The brush costs £17 full price, but has been reduced to £12.99 for quite a while now on Amazon.  I think £17 is a bit too much for a small eye brush, but £12.99 is slightly more reasonable.

Overall, I have really enjoyed testing both Gaya products.  I loved both the serum and the brush, and really like the company’s ethos.  The only negative for me is that the prices are slightly out of my price range, but as they are frequently reduced, I would definitely keep an eye out for sale prices.

If you would like to try these products you can find the serum here and the angled liner brush here.

Have you tried any Gaya products?  Is cruelty free beauty important to you?  Let me know in the comments or follow me on social media!

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